Martha's Accomplishments

Financial Revival & Stability

  • Eliminated $59,000 in debt, freeing resources to invest in voter mobilization

  • The biggest increase in global fundraising ever, to power voter mobilization in the 2024 cycle

  • Raised one million dollars from 11,300 individual donors and the DNC 

  • Increased transparency in how funds are raised

  • Flexible and nuanced approach to digital outreach organizing

Strategic approach to engage US citizen voters

  • Investments in paid advertising to reach Americans abroad not yet in our orbit.

  • Adapting as access to social media platforms shifted.

  • Google ads campaign reached 14.3 million people

  • Podcast advertising achieved 11.5 million impressions.

  • Made 233,168 calls to abroad voters, averaging 4,500/day.

  • Sent 244,000 targeted text messages to voters abroad.

Empowering Volunteers

  • Brought outsourced functions in-house, creating opportunities for skilled experts to contribute in their fields 

  • Giving volunteers opportunities and training to do work they love and make a difference - Democrats Abroad volunteers are some of the most inspiring and committed in the world! 

  • Building a global community for Americans abroad

  • Training 170 voter assistance experts 

  • Grant program to boost country committees election-year impact

  • Voter protection team fights attempts to disenfranchise our voters

Improving Party Operations

  • Increased functionality and stabilized mission-critical Democrats Abroad website, which powers global activities and committees around the world

  • Enhanced performance of our Vote From Abroad website

  • Historic commitment from the DNC of monthly DNC, ensuring the stability of mission-critical infrastructure.

  • Commitment from the DNC to build a cutting-edge database of overseas voters for outreach

  • Empowered country committees and provided project funding to reach more voters

  • Inclusion of voters abroad in stateside party planning

  • Grew membership by 14%